The Urban Developer
AdvertiseEventsWebinars
Urbanity
Awards
Sign In
Membership
Latest
Menu
Location
Sector
Category
Content
Type
Newsletters
Untitled design (8)
FIRST RELEASE TICKETS ON SALE FOR URBANITY-25 THE UNMISSABLE EVENT FOR PROPERTY PROFESSIONALS IN THE ASIA PACIFIC
FIRST TICKETS ON SALE FOR URBANITY-25 UNMISSABLE FOR PROPERTY PROFESSIONALS
SEE DETAILSDETAILS
TheUrbanDeveloper
Follow
About
About Us
Membership
Awards
Events
Webinars
Listings
Partner Lab
Resources
Terms & Conditions
Commenting Policy
Privacy Policy
Republishing Guidelines
Editorial Charter
Complaints Handling Policy
Contact
General Enquiries
Advertise
Contribution Enquiry
Project Submission
Membership Enquiry
Newsletter
Stay up to date and with the latest news, projects, deals and features.
Subscribe
ADVERTISEMENT
SHARE
print
Print
HotelTaryn ParisMon 12 Feb 24

Limitless Seizes Gap in Market for Hamilton Hotel

Limitless is halving the number of apartments planned for The Cullen in the heart of a 2032 Olympic Games precinct to create a hotel offering. 

The Brisbane-based developer changed up its plans filed with Economic Development Queensland for the 1382sq m site at 5 Hercules Street at Hamilton to include a hotel and residences in what Limitless owner Nick Barr said was a gap in the market. 

Original plans for the site comprised a 24-storey, 100-apartment tower and rooftop space with podium carparking. The revised plans designed by Plus Architecture include a 124-key hotel and 50 apartments. 

“We’ve changed the scheme to a hotel with residential above,” Barr told The Urban Developer. 

“There’s not a branded hotel in the area and we think this is an opportunity.

“The residents will have the option of buying into the services offered as part of the hotel.” 

Barr said he also wanted to “reduce some of the load on carparking”, which is housed in the tower’s podium.

null
▲ The development at 5 Hercules Street would comprise a 124-key hotel, which would be the precinct's only branded hotel.


Plans are for 91 carparking spaces on levels 1-3 with 811sq m of communal open space, most of which is on level 4 of the podium, which comprises an indoor gym, lounge, meeting rooms, a function room, restaurant, pool and outdoor dining area.

Portside will be part of the Olympic Games precinct where the Athletes Village will be built. 

Barr said the apartments comprised a mix of one and two-bedroom homes on the lower levels with three and four-bedroom offerings on the upper levels as well as penthouses. 

The residential component of the building is targeting affluent downsizers in Ascot and Hamilton looking to remain in the area. 

“Looking at what Mirvac has done at the racecourse in the downsizer market, it’s clear there is pent-up demand for that type of product,” he said. 

Levels 13-23 will comprise 50 apartments, including 11 one-bedroom apartments, 30 two-bedroom, and nine three-bedroom apartments, all with private balconies connecting main living areas overlooking Hercules and Main Streets. 

Last year Brookfield revealed plans for its first build-to-rent development in Australia at Portside, while it was also investing heavily in the retail and restaurant precinct. 

Two Fender Katsalidis-designed towers will rise to 23 storeys and will be set on opposing diagonals to maximise views for residents under the proposal while minimising visual bulk on the site at 11-23 Macarthur Avenue, which is the carpark and former cruise ship terminal check-in building.  

The area is earmarked for rapid development as the state government looks to get work under way on the Olympic and Paralympic Games athletes village and associated infrastructure across the city. 

ResidentialHotelBrisbaneAustraliaPlanningReal EstatePlanningSector
AUTHOR
Taryn Paris
More articles by this author
ADVERTISEMENT
TOP STORIES
Exclusive

Housing Fix Sprint Begins with New Top Planner Pushing 13 Regional Plans

Phil Bartsch
7 Min
Elanor Investors Tweed Mall masterplan
Exclusive

Tweed Marks Time as $900m Mall Redevelopment Goes Quiet

Renee McKeown
6 Min
High-density residential construction in Melbourne
Exclusive

Stabilising Conditions in Melbourne Bring Hopes of Improved Feasibility

Leon Della Bosca
6 Min
QBCC project trust accounts hero
Exclusive

Developers Warned as Commission Cracks Down on Subbie Pay Scheme

Clare Burnett
7 Min
Urban Infill site at Tonsley SA
Exclusive

SA Grapples with ‘Development Killer’ Carparking Law Changes

Leon Della Bosca
7 Min
View All >
Development

Urbanity Exclusive: Step Inside Mondrian Gold Coast

David Di Marco
Marrickville Convent Aged Care EDM
Retirement & Aged Care

Aged-Care Scheme Mooted for Former Sydney Convent Site

Clare Burnett
Federal Infrastructure Minister Catherine King has been reappointed to her previous roles and portfolios for the second term of Prime Minister Anthony Albanese's government.
Government

Albanese Names Housing, Infrastructure Ministers

Marisa Wikramanayake
With the cabinet for the second term announced, some things have not changed with key ministerial appointments…
LATEST
Development

Urbanity Exclusive: Step Inside Mondrian Gold Coast

David Di Marco
2 Min
Marrickville Convent Aged Care EDM
Retirement & Aged Care

Aged-Care Scheme Mooted for Former Sydney Convent Site

Clare Burnett
2 Min
Federal Infrastructure Minister Catherine King has been reappointed to her previous roles and portfolios for the second term of Prime Minister Anthony Albanese's government.
Government

Albanese Names Housing, Infrastructure Ministers

Marisa Wikramanayake
3 Min
An artist's impression of Gurner's Jam Factory development HERO
Development

Gurner Files Revised Jam Factory Masterplan

Leon Della Bosca
4 Min
View All >
ADVERTISEMENT
Article originally posted at: https://theurbandeveloper.com/articles/limitless-seizes-gap-in-market-for-hamilton-hotel-the-cullen