Kitchen Confidential: How to Add Value to Your Project


When buyers inspect a potential new property, one of the first things they want to see is the kitchen, due to the amount of time that is likely to be spent cooking and entertaining for family and friends.

Today’s open-plan designs reflect our desire for the kitchen to be more than just a place for cooking and eating.

So what are the key ingredients in crafting a great kitchen with your partner supplier?

Design choice

With buyers actively looking to personalise their new home, the ability to upgrade to a distinctive design aesthetic offers the consumer the ability to customise their purchase.

“Consumers are recognising that the kitchen is now often designed around the choice of appliances, which reflect their design preferences as well as lifestyles,” Smeg national marketing manager Olivia Anderson said.

“Architecturally-designed appliances offer seamless integration—where form follows function, but also provides a visual delight and allows home owners to express their personalities. Buyers are invited to play with form, as well as colour.”

Through collaborations with world-leading architects and designers, Smeg’s product portfolio services the entire kitchen, including major and small appliances—embodying individuality and self-expression in the kitchen.

Smeg is the only kitchen appliance brand to offer pioneering technology housed in world-class architectural designs – across the Classic, Linea, Portofino, Victoria and Dolce Stil Novo collections.

Consider energy efficiency

With global attention on the impact of consumption on the environment, as well as our wallets, energy efficiency and the ecological footprint are important to consider when choosing appliances.

Smeg’s range of award-winning appliances offer a wealth of innovative environmentally friendly features designed to reduce the impact on the environment, and save money by significantly reducing the consumption of both power and water.

In 2013, Smeg launched Australia’s first 6 star (WELS) dishwasher; setting a new benchmark for water efficiency.

Similarly, the “blade flame” cooktop is a revolutionary design both visually and in terms of efficiency, as the patented technology sets a new record for low energy consumption—20 per cent more efficient than regular gas burners and substantially more powerful at the same time.

Today’s open-plan designs reflect our desire for the kitchen to be more than just a place for cooking and eating.
Today’s open-plan designs reflect our desire for the kitchen to be more than just a place for cooking and eating.

Maximise your space

Appliances have an emotional place in the home as they enable the celebration of good food and drinks between friends and family. Whilst many developments may feature compact living spaces, smart appliance selection can maximise functionality.

The Linea collection inspires entertaining, crafted with beautiful simplicity and powerful performance.

From ovens, cooktops, dishwashers and refrigerators to wine cellars and sommelier drawers, Linea pairs powerful performance and inimitable Italian style.

“Your kitchen appliances should stand the test of time, both in construction and design style. So choose one that compliments and reflects your distinctive cooking style, and works seamlessly within the space,” Anderson said.

“By installing a compact speed oven with a standard oven, you increase functionality in one streamlined, easily accessible appliance bank. Multiple cooking requirements are therefore covered in one zone.”

And the perfect accompaniment to a meal is a beautiful glass of wine. As a family-owned Italian company, Smeg’s Italian spirit of hospitality is reflected in the new Linea wine cellar with sommelier drawer, crafted alongside expert sommeliers using the finest oak.

This precision and attention to detail provides the ability to control temperature, humidity, UV protection and vibration to correctly store and age wine all from the comfort of your own kitchen.

Offer unique experiences

Another opportunity to differentiate your offering is by partnering with a supplier able to offer unique experiences to your clients.

These experiences may include bespoke activations and events, cooking classes or an exclusive dining experience with a chef ambassador—allowing you to leverage the brand equity of your partner suppliers.

Smeg offers hands on cooking classes at showrooms across the country where your clients can experience the latest in cooking technology and ensure they get the very best out of their appliances.

Working closely with a chosen appliance supplier will afford your project a customised kitchen solution that best meets the needs of your project.

Creating a unique offering provides a greater opportunity to stand out in a competitive marketplace.

The Urban Developer is proud to partner with Winning Commercial to deliver this article to you. In doing so, we can continue to publish our free daily news, information, insights and opinion to you, our valued readers.

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