How to Create Relevant Developments That Make People Want to Stay

Whether you are creating a stand-alone development, a precinct or a city, creating places with a strong identity that are built on resilience and relevancy should be the aim.

These are qualities that attract people, engage them, give them purpose and encourage them to come back time and time again.

These three attributes are also the inspiration behind our upcoming webcast: How Experience Design Creates Greater Value for Everyone

Traditionally, our city builders have not always thrived in creating spaces based on these foundations yet many of the globes iconic consumer brands have.

Property development and consumer brands are run very differently yet both set out to achieve the same outcome.

Both want to be instantly recognisable, have a universal value proposition, play a role in culture, create an emotional connection and embody higher-order values.

If truly iconic consumer brands encompass these five attributes and have formed such lucrative connections with their customers, why doesn’t the built environment draw more from these principles in the development process?

The value of doing so is truly profound.

There’s the financial value, which leads to sustaining price premiums and attracting partners and customers at a lower cost.

There’s the consumer value, which creates emotional power to influence choice and stand out within a crowded market.

And there’s the cultural value, which drives a disproportionate share of voice while proactively managing the PR narrative.

It’s the likes of Coca Cola, Apple, Nike, Disney, Sony, Virgin Atlantic and AirBnB who have done this so successfully.

So what could those building our cities stand to learn from the globes greatest brand builders?

How can the philosophies that underpin product branding be used in placemaking to create more formidable, engaging and resilient spaces?

In our upcoming webcast we delve deep into this topic, taking you on a 60 minute journey through the strategies behind these successful brands and how you can apply them to your developments or placemaking initiatives.

The webcast will be lead by Adam Scott of FreeState (part of Hassell), who’ll share what he’s learnt working with the world’s biggest brands. Adam will be providing both high level theory and how you can practically apply these strategies to your development.

Joining Adam is Rory Martin of Frasers Property Australia and Pino Demaio of Local Peoples, who are both deeply embedded in development.

Both Rory and Pino have honed their craft around creating developments that better connect the end user and truly provide a level of value that keeps people coming back time and time again.

All attendees will be given a takeaway pack filled with worksheets based on the theory and a link to the recording.

Registrations close August 23rd at 3pm and numbers are limited so be sure to get in quickly!

To learn more click here