How RMG Became the Digital Engine for Deals

Ready Media Group (RMG), the powerhouse behind the Development Ready and Commercial Ready property portals, as well as in-house creative studio Rooftop, is marking a decade of digital innovation with the launch of its national campaign, ‘100 Reasons Why We Deliver More’,

Rolling out across both out-of-home and digital channels this week, the campaign is a cinematic tribute to RMG’s 10-year journey, told through the lens of founder and CEO Nick Materia and the passionate team behind one of Australia’s most trusted media groups for property professionals listing and searching commercial properties.

100 reasons, one message

The campaign showcases 100 reasons why RMG delivers more—reasons grounded in technology, data and people.

From lead verification and multi-channel exposure to real-time campaign tracking, each reason demonstrates how RMG sets the standard for property marketing for the digital age.

“Ten years ago, I started RMG because I was frustrated with the way commercial property was marketed. We’ve grown a lot since then, but our philosophy hasn’t changed. Every listing, every campaign, every client interaction is driven by the same principle: care more,” Materia said.

“After a decade, we still show up like it’s Day 1. We care more because we have to. In a crowded digital landscape, others compete for attention. We compete on care—and that’s why our platforms outperform.”

▲ The RMG team have kept their clients out in front through a dedication to innovation.

Results you can count on

Reason 14: You don’t just list with us, you launch with us. Every RMG listing becomes a multi-channel campaign spanning Development Ready, Commercial Ready, social media, eDMs, and more; providing exposure to Australia’s most exclusive network of high-net-worth investors and developers.

Reason 46: Unlock insights fast. Feasibility, planning and property documents available on every DevelopmentReady listing let developers begin due diligence immediately.

Reason 60: Right buyers, not more impressions. We focus on quality leads that close faster, not vanity metrics.

Reason 67: Mandatory phone number capture—always. Every enquiry is SMS-verified with full contact details, giving agents leads they can actually call.

Reason 73: We’re not just a portal. We’re your deal discovery engine. Designed to deliver better opportunities, not endless listings.

▲ RMG’s decade of innovation proves one thing: results aren’t found—they’re engineered.

The people behind the data

While the campaign demonstrates RMG’s digital leadership, it also recognises the people powering the results.

Product owner Oliver Gregurek said, “My reason is simple: results are everything. We optimise campaigns daily, making sure every click, every lead and every conversion counts and ultimately achieve results that keep our clients happy”.

Client support officer Laurence Benvenuto said, “For me, it’s about real support, not a ticket number. Even in a digital-first world, personal relationships and human interaction still drive the best outcomes”.

▲ RMG team members (clockwise from top left): Nick Materia, Jake Ragkousis, Dee Tadic-Golikov, Jack Johnstone, Ashlee Kaiser and Rob Langton.

A fully integrated digital ecosystem

Each of RMG’s core platforms and technology has been purpose-built for commercial property:

• Development Ready—Australia’s only dedicated portal for development sites, trusted by the country’s top commercial agencies and developers.

• Commercial Ready—Property portal designed for income-producing assets, with granular search, exclusive data, and advanced targeting.

• Rooftop Studios—RMG’s in-house production studio, where digital-first content, campaign videos and creative assets are designed to cut through online.

• InstaDocs data rooms—Streamlining the due diligence process by providing secure and easy access to documentation for buyers and tracking capabilities for agents.

▲ Behind every RMG campaign is a team blending artistry and analytics to deliver property marketing that cuts through.

Ready for more

The campaign tagline—Ready for More—invites Australia’s commercial agents, developers and investors to experience the power of digital-first campaigns and dedicated property portals that deliver measurable results.

Materia said, “If you’re ready for more, connect with our team across Australia and see the reasons why”.

For more information or to explore the campaign, visit https://readymedia.com.au/100reasons/

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