Graya Readies Shovel for Next New Farm Project

South-east Queensland luxury developer Graya is returning to New Farm for its second apartment project on the same street after securing approval from Brisbane City Council.

It follows the resale of the whole-floor sub-penthouse in Maison, also on Moray Street, to pro golfer Cameron Smith for a cool $4.85 million this year. 

Graya will be hoping to capture that riverside magic again in its Chalk development.

The low-rise 10-apartment project was targeting downsizers, right-sizers and young professionals, which Graya director Rob Gray said responded to pent-up demand for larger apartments in inner-city suburbs. 

“New Farm is one of Brisbane’s most affluent and tightly held suburbs, so opportunities like Chalk are rare and require a distinctive architectural response,” Gray said.

“Chalk fills a gap in the inner-city market for high-end apartments where people can transition from the traditional family home and still enjoy large, liveable spaces and amenities that meet all their lifestyle needs.”

The three-storey lowrise building includes a mixture of two and three-bedroom apartments, rooftop amenities and services with views to the city skyline, close to all that the blue-chip inner-city suburb of Brisbane has on offer. 

▲ Chalk’s rooftop features resort-style pool amenities and a view to Brisbane's city skyline.

While Graya teamed up with Joe Adsett Architects to create Maison, Graya director Andrew Gray said Chalk was the creation of their in-house design team. 

“Graya understands the New Farm market well and Chalk’s curated interiors have been designed to maximise space, light and views, with generous house-size proportions,” he said.

“Being the designer, developer and the builder also gives us the advantage of mobilising onsite quickly and efficiently.”

Early works have begun and completion is expected in mid-2024.

Chalk will be formally launched to the market in May this year, with the company’s successful Bulimba development, Canvas, on track for completion this year.

The sale of a four-bedroom apartment in the Canvas development recently set records for non-riverfront apartments for the suburb after attracting a $3.5-million buyer. 

The four-bedroom apartment is one of three penthouses under construction and will feature city views from the terrace and its own pool and entertaining area.

Graya’s south-east Queensland portfolio comprises a collection of luxury developments across Brisbane and the Gold Coast, with an estimated value of $200 million.

The developer recently won approval for its Ripple development on the beachfront at Palm Beach, and is working through the development application process for Kloud, also at Palm Beach.