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[+] Fiducia Unravels Process Behind Latest Luxury Project


Creating a project that meets all its aims is at the heart of any successful development, but that’s often easier said than done.

In this TUD Plus Briefing, Fiducia’s development director Marie Doyle shares the process behind the Sydney-based developer’s latest project, The Harriette in Neutral Bay, on the city’s lower north shore.

In her presentation, as part of The Urban Developer’s Boutique Development vSummit, Doyle, who is also a co-founder of Fiducia, said the process began by checking in with the firm’s mandate to ensure that it is a project “that's actually going to appeal to what we're doing and the broader market”.

“This particular site that we came across, which certainly was ready and ripe for that market … was a standout right-sizing project not to just for downsizers,” Doyle said.

“That's been a phrase that's been thrown around quite a bit, but when we're looking at this kind of market, and this type of person, I think it really is about creating a product that is suitable and right for that person and that demographic at that point in time in their life.”

Doyle said the planning of The Harriette, meeting the needs of the people in which it was aimed—a high-end, medium-density scheme that worked in the established built environment—had been key.

“We really looked at the essence of what the area was what we thought people would want there,” she said.

“And you can see there that we've got beautiful art deco curves which has been taken from the heritage and art deco nature of the area … in part to conjure up some familiarity for people that wanted to move into that area or potentially stay in that area.”



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Article originally posted at: https://www.theurbandeveloper.com/articles/fiducia-unravels-process-behind-latest-luxury-project