The Urban Developer
AdvertiseEventsWebinarsUrbanity
Industry Excellence
Urban Leader
Sign In
Membership
Latest
Menu
Location
Sector
Category
Content
Type
Newsletters
Urban Leader Awards Logos RGB White
NOMINATIONS CLOSE SEPTEMBER 12 RECOGNISING THE INDIVIDUALS BEHIND THE PROJECTS
NOMINATIONS CLOSING SEPTEMBER 12 URBAN LEADER AWARDS
LEARN MOREDETAILS
TheUrbanDeveloper
Follow
About
About Us
Membership
Awards
Events
Webinars
Listings
Resources
Terms & Conditions
Commenting Policy
Privacy Policy
Republishing Guidelines
Editorial Charter
Complaints Handling Policy
Contact
General Enquiries
Advertise
Contribution Enquiry
Project Submission
Membership Enquiry
Newsletter
Stay up to date and with the latest news, projects, deals and features.
Subscribe
ADVERTISEMENT
SHARE
print
Print
RetailStaff WriterSun 20 Aug 17

David Jones Announces First Melbourne Location for Food Hall

82139162_m_620x380

As part of a three-year food sector shake-up strategy involving $100 million across the country, David Jones has revealed this month that they plan on opening their first Victorian retail food hall in Melbourne’s Malvern Central shopping centre.

Following the successful launch this month of their food store at Sydney’s Bondi Junction, David Jones' Malvern pursuit will reportedly measure 550 square metres and offer fruits and vegetables, salads, sushi, rotisserie chickens, sandwiches, and Espresso Bar coffee, which are under a new David Jones food label which was created to disrupt the market by delivering top quality products.

David Jones Food Group Executive Pieter de Wet told The Australian that David Jones was confident that their food proposition would resonate strongly in Malvern.


“We are excited to introduce to Malvern a premium food retail offer focused on convenience, provenance, freshness and taste that will complement our existing fashion, beauty and homewares offering.

“Malvern Central is the ideal location for this offering, with an accessible centre that lends itself to convenience food shopping and a local customer whom we know are well-travelled food lovers with high expectations for food quality and freshness." de Wet said.


David Jones revealed they hope to bring their Malvern food hall to life in March 2018, and after its completion it was predicted to provide up to 50 new roles for the store, including baristas, cheese, deli, wine and liquor experts.

David Jones CEO and Managing Director Paul Zahra together with Brand Ambassador Megan Gale officially opened the David Jones Malvern Central 12 September 2013 as the first "village format" store in Victoria. Located ten kilometres south-east of the Melbourne CBD, the store covered an area of 7,500 square metres and features a single level store layout housing over 350 Australian and international brands.

The David Jones Malvern Central store incorporates all of the features of the Company’s “Next Generation Store” concept including new features such as digital charging stations, complimentary customer Wi-Fi, an interactive tweet mirror, customer dwelling areas along with dedicated in-store areas to purchase merchandise online and to collect online purchases.

RetailAustraliaConstructionReal EstateConstructionSector
AUTHOR
Staff Writer
"TheUrbanDeveloper.com is committed to delivering the latest news, reviews, opinions and insights into the best of urban development from Australia and around the world. "
More articles by this author
ADVERTISEMENT
TOP STORIES
Stockland bumps up its apartment pipeline in melbourne and sydney
Exclusive

Stockland Re-Enters Density in $5bn Apartment Play

Renee McKeown
4 Min
Woolloongabba Precinct Vulture St
Exclusive

Brisbane Developer in Cross River Rail Compensation Tussle

Clare Burnett
4 Min
The Mondrian Gold Coast hotel's food and beverage is driving profits
Exclusive

Touch, Taste, Theatre: What’s Driving Mondrian’s Success

Renee McKeown
6 Min
Fortis’ display suites are designed as brand environments first, with tactile details and curated design to build buyer confidence before project specifics.
Exclusive

Relevant or Redundant: Will Tech Kill Display Suites?

Vanessa Croll
7 Min
Exclusive

Missing Heart: Why The Gold Coast Needs a CBD

Phil Bartsch
7 Min
View All >
Aerial view of Caboolture and Bruce highway to Brisbane with Bribie Island Road crossing, Queensland, Australia
Policy

Queensland’s $2bn Push Opens New Housing Front

Vanessa Croll
South Melbourne social housing precinct
Affordable & Social Housing

South Melbourne Housing Precinct Revamp Takes Next Step

Leon Della Bosca
Stockland bumps up its apartment pipeline in melbourne and sydney
Exclusive

Stockland Re-Enters Density in $5bn Apartment Play

Renee McKeown
The property giant’s strategic shift to higher density is in full flight as details of two landmark projects are made pu…
LATEST
Aerial view of Caboolture and Bruce highway to Brisbane with Bribie Island Road crossing, Queensland, Australia
Policy

Queensland’s $2bn Push Opens New Housing Front

Vanessa Croll
2 Min
South Melbourne social housing precinct
Affordable & Social Housing

South Melbourne Housing Precinct Revamp Takes Next Step

Leon Della Bosca
2 Min
Stockland bumps up its apartment pipeline in melbourne and sydney
Exclusive

Stockland Re-Enters Density in $5bn Apartment Play

Renee McKeown
4 Min
The Adelaide purpose built student accommodation market is about to increase by 1058 beds with the State Commission Assessment Panel supporting two towers in the making.
Student Housing

Highrise Approvals Add 1000-Plus PBSA Beds in Adelaide

Renee McKeown
3 Min
View All >
ADVERTISEMENT
Article originally posted at: https://www.theurbandeveloper.com/articles/david-jones-announces-malvern-first-vic-food-hall