Experts are tipping Sydney is about to be usurped as the epicentre of Australia’s booming $4.7-billion data centre market as operators look south.

About 90 per cent of the world’s data has been created in the past two years—the sector has grown an average of 15 per cent each year for the past five years in Australia and there are no signs it is slowing down.

But with net zero carbon targets on the horizon, data centre operators are focused on reducing power usage effectiveness (PUE) scores to as close to 1 as possible while also using passive design to more efficiently cool large data storage facilities.