Project Marketing for Property with Andy Hoyne

Overview

The Urban Developer presents an online course focused on the fundamentals of marketing a new development project. Led by renowned expert Andrew Hoyne of Hoyne, this immersive program provides essential knowledge on brand identity, crafting marketing plans, and developing effective sales strategies.

Attendees will explore proven methods and insights to excel in property development marketing, gaining the skills needed to create impactful campaigns and achieve successful sales outcomes.

Course Outline

PART ONE: Developing a Property Marketing Campaign

• Crafting a compelling marketing strategy and identity.

• Step-by-step process for creating marketing concepts and campaigns.

• Avoiding common pitfalls in campaign development.

• Case studies showcasing successful property marketing efforts.

PART TWO: Building a Marketing and Media Plan

• Structuring a comprehensive marketing budget and media schedule.

• Choosing effective marketing channels and justifying decisions.

• Leveraging digital marketing, social media, and content strategies.

• Setting and measuring KPIs for marketing performance.

PART THREE: Executing Your Sales Strategy

• Identifying and targeting key audiences.

• Planning key phases of a sales strategy for retail and wholesale markets.

• Techniques for nurturing leads and driving conversions.

• Understanding emotional triggers that influence buyer decisions.

Presenter

Andrew Hoyne
Founding Principal, Hoyne

With a 30-year career in project marketing, Andrew Hoyne has worked with top developers and governments to create iconic landmarks and authored the acclaimed The Place Economy series. As a thought leader in placemaking and property marketing, Andrew continues to shape the industry through his expertise and innovative insights.