A well-designed and styled display home that leaves a positive impression on buyers can make a big impact on sales.
Experience is everything. Before making that big investment, potential buyers need to feel and connect with a space to envision it as their potential new home.
Having helped present multiple properties across different states, the Valiant interior stylists have put together key guidelines for styling an effective display home.
Present a lifestyle
Make it aspirational. Focus on creating experiences within a space and add details that paint a picture of a potential lifestyle.
A child’s room, for example, can be turned into a fun escape with the use of bright colours and vivacious patterns finished with whimsical accessories.
For a luxe master bedroom, a space accented with rich textures and refined materials creates a relaxing sanctuary with an upmarket feel.
Styling an open plan space area for a young couple? Add touches that hint at social activity such as wine bottles and glasses. The interiors should allow buyers to envision themselves in the home living their aspired lifestyle.
Select the right styles
It is easy to think that following the trend is the way to go. That’s not always the best path. There are different things to consider when selecting the right style – target market, location, and architecture of the property.
Choose styles that only appeal to your target market but bring out the best features of the space. All display homes have their own unique design and architectural features.
It is important to enhance these by selecting the best colour palettes, furniture, and accessories to accentuate these spaces.
Showcase effective use of space
When is a space “too big” or “too small”? From a design and styling point-of-view, it’s relative. The focus should be on effective spatial planning executed with the right furniture selections, smart arrangements, and the application of styling techniques.
Consider open plan interiors as example. These present beautifully with furniture arrangement that cleverly divide the space with furniture pieces that allow light and air to flow through.
Where there is an awkward corner or an unused wall, turning the space into a flexible functional space, such as a study nook, helps create value for a property.
Make it engaging
Create a welcoming ambience that entices potential homebuyers to walk through. Weave in details that encourage people to touch, feel, and interact with a space.
Soft textures for cushions and throws are one of the effective way to achieve this. Interesting vignettes and subtle details to create a lived in feel such as tea sets on an outdoor setting invite buyers to experience little moments within the display property.
Create a variety of display homes
Demonstrate the versatility of the development by applying different styles to different display homes, each one specifically curated for a different target market.
Get to know the different colours, styles, and trends that appeal to your target demographics, and bring these to life.
Use the display home as a branding tool
In the eyes of a potential buyer, the quality of your display is a statement on the quality of your offering.
Ensure that your display home styling stays true to what the company stands for and creates a positive experience for buyers. The feelings buyers leave with is what they will associate with your brand, business, and offerings. Use the opportunity to build good impressions that last.
Cutting back on the display home
It’s understandable that budgets need to be maintained but that shouldn’t translate into an uninspiring space. A display is a powerful tool that generates sales opportunities when carefully planned and executed.
When half-heartedly done, a display has potential to adversely affect both your sales and your brand. This results in a less than optimal experience for a customer potentially leading them to purchase the competitor’s offering instead.
Personal style for a display’s interiors isn’t always a smart move
With the vast amount of time invested in planning and building properties, it can be hard to let go of the final touches of styling the space.
However, what appeals to the target market should drive the decisions for interior styling and not personal preference.
Spaces styled based on personal preference may not necessarily generate best sales opportunities.
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