Virtual Reality To Let You Shop With Giraffes & Zebras

British designer Allison Crank has created a digital mall that shoppers can use to walk through at their leisure.

The project, called "The realty theatre: shopping in the Ludic Century", is part of Crank's thesis project which looks into the future of shopping. The experience immerses the user or shopper in a completely different kind of shopping centre.

Dezeen, Crank said, "The next form of the store or mall is no longer physical, but virtual, one where virtual reality and augmented reality will replace the physical mall or store."

website she describes her project as more than just a shopping machine.

"It is a meshing of stories where the elements of the public life are not only revived through reengineering of architecture and urbanism, but also integrated with modern technology and new consumption economies, all in order to create a utopian future."