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The real estate industry in 2023 experienced an exceptional blend of innovation, technology and design, leading to some of the most engaging and informative showrooms yet.
From masterplanned communities to luxury apartments, developers are leveraging cutting-edge tech to provide immersive experiences that maximise revenue.
At DisplaySweet, working with 80 per cent of Australia’s top developers gives us a unique firsthand insight into these transformative showroom experiences, highlighting the integral role that technology plays in today's property market.
Here’s a look at some of the top showrooms of 2023:
The Gore Street development by Piccolo brings a boutique, high-end buying experience into the heart of Fitzroy.
The showroom’s design and functionality have earned it a GOLD award in the Melbourne Design Awards 2023, showcasing how technology can enhance the luxury sales experience.
Immersive visual displays offered a captivating viewing experience without overwhelming users, enabling clients to explore and customise their potential living spaces in detail.
The Gore Street display has been a huge success, with 80 per cent of apartments sold within six months.
Discover the Gore Street showroom.
Sekisui House’s West Village has set a new standard for presenting residential developments, winning the award for Marketing Excellence at the 2023 National UDIA Awards, and the 2023 Queensland UDIA Awards.
Inside its showroom, the property’s extensive scope is brought to life through 3D models, renders and floorplans, where visitors are fully immersed in the community’s atmosphere and potential in a simple, yet exciting manner.
Check out the West Village showroom.
Trielle’s showroom [pictured, top and below] by Mirvac exemplifies luxury and innovation, providing potential buyers with a detailed and sophisticated exploration of what life could be like in their new home.
Tailored for an upscale audience, the space features elegant displays and interactive elements that bring the development's offerings to life.
When entering the showroom, customers are greeted with an interactive 3D model that, with a single click, reveals every detail of their potential new apartment with clarity and sophistication.
Park Quarter’s showroom represents modern living at its best, employing cutting-edge technology to guide customers through the property’s features and offerings.
Advanced 3D mapping and building models allow visitors to delve into the details of each living space and understand the community's layout.
This means SIDG is able to sell the property’s prime location, providing a clearer, more in-depth understanding of what customers are investing in.
The shift towards interactive showroom tech has paid off, with 70 per cent of the Park Quarter properties sold in the initial sales period.
Learn more about the Park Quarter showroom.
Aura’s showroom by Stockland introduces visitors to a vibrant, connected community through an engaging and interactive experience.
The technology in the showroom, from detailed digital masterplans to immersive LED walls, effortlessly leads customers through everything the community offers.
This helps customers understand the overall layout of the development, including future amenities and points of interest, meaning they can make informed decisions based on the community lifestyle.
The Yarrabilba development also garnered recognition for its marketing at the 2023 UDIA Queensland Awards for Excellence, representing the success of their showroom in engaging potential buyers.
Within the showroom, touchscreens and LED walls offered panoramic views and detailed information on lots, providing customers with a self-guided, yet immersive discovery journey, letting them visualise Yarrabilba at their own pace.
Discover the Yarrabilba showroom experience.
These showrooms are changing the game in real estate marketing, showcasing properties in ways that engage, inform, and excite potential buyers.
Interested in elevating your showroom experience? See how innovative technology can transform your property presentations and accelerate your sales process—contact DisplaySweet to learn more.
The Urban Developer is proud to partner with DisplaySweet to deliver this article to you. In doing so, we can continue to publish our daily news, information, insights and opinion to you, our valued readers.
