Samuel Property Moves Dromana Beach Project Ahead

Samuel Property Group’s $120-million Mornington Penisular residential project is moving ahead.

The developer’s Hali Dromana project at 111 Point Nepean Road, Dromana, 85km south of the Melbourne CBD, comprises 69 three and four-bedroom homes.

According to documents, the homes will be “limited to two storeys, consistent with the style and layout of houses currently present in the neighbouring streets”.

Each will feature rooftop terraces and water views with two car spaces per home.

The development represents a significant investment in the Mornington Peninsula’s property market, according to Samuel Property managing director Illan Samuel.

Samuel Property acquired the site—the former Kangerong Holiday Park—for a reported $30 million in 2022.

Architecture firm Cera Stribley has designed the Hali Dromana townhomes to reference the 1960s Australian holiday home, with “coastal architecture that incorporates rectilinear forms and exposed structural elements”.

▲ Each terrace has a rooftop and sea views, Samuel said.

Samuel told The Urban Developer that the “development is sustainability focused, with a design excellence 70 per cent Built Environment Sustainability Scorecard (BESS) community garden, park, playground, bike station, EV chargers, and more”.

Dom Cerantonio from Cera Stribley said Hali’s design was “a space made for families and friends to gather, just like the classic summer homes of the past”.

The development’s landscape design emphasises sustainability through indigenous plantings, aimed at supporting local biodiversity while minimising maintenance requirements, according to the developer.

“The landscape is a core component of the Dromana neighbourhood and so we have worked with the landscape architects at Tract to develop a scheme that reinstates and reintegrates the landscape throughout the development,” Samuel said.

▲ A render of the development, which launches to market next month.

This includes communal and private open spaces along the internal accessway and a “detailed landscaping and open-space concept plan which will include considerable replacement planting of high-quality local species for the site’s unique location and context”.

Samuel Property Group’s current portfolio includes a St Kilda Road development of 104 apartments.

The organisation’s strategic expansion into the coastal market reflects broader industry trends towards premium regional development opportunities.

Dromana is close to much of Mornington Peninsula’s established tourism infrastructure including wineries, breweries and hospitality venues.

Planning for Hali Dromana had not been without its challenges, Samuel said, with Cultural Heritage Management Plans, Aboriginal council and local community’s expectation needing to be met.

▲ Samuel Property acquired the site, a former holiday park, in 2022.

He said community engagement was key to getting the first stages under way, including a workshop, online information and a letterbox drops with a FAQ that answered the community’s most frequently asked questions. 

A display suite is due open on Pier Street next month. Samuel said more than 200 people had registered for information about the project to date.

Construction is expected to begin in the second quarter of next year.