The Urban Developer
AdvertiseEventsWebinarsUrbanity
Industry Excellence
Urban Leader
Sign In
Membership
Latest
Menu
Location
Sector
Category
Content
Type
Newsletters
AFFORDABLE HOUSING DEVELOPMENT SUMMIT THURSDAY, AUGUST 28, 2025
AFFORDABLE HOUSING SUMMIT THURSDAY, AUGUST 28, 2025
EVENT DETAILSDETAILS
TheUrbanDeveloper
Follow
About
About Us
Membership
Awards
Events
Webinars
Listings
Resources
Terms & Conditions
Commenting Policy
Privacy Policy
Republishing Guidelines
Editorial Charter
Complaints Handling Policy
Contact
General Enquiries
Advertise
Contribution Enquiry
Project Submission
Membership Enquiry
Newsletter
Stay up to date and with the latest news, projects, deals and features.
Subscribe
ADVERTISEMENT
SHARE
print
Print
Sponsored ContentPartner ContentWed 22 May 24

Private Lending Unlocks Faster Project Timelines

As specialists in procuring private lending solutions for property developers, we’ve seen our fair-share of deals.

Whilst every deal is unique in its own way, one theme that is common amongst most is a developer’s frustration with securing finance.

Out of this frustration with conventional bank finance, the alternative debt sector has surged in popularity nationally, in particular with property developers.

“But private debt is more expensive than bank debt—why on earth would anybody consider it?”—a question often presented to us. 

Buses and Ubers?


As painful as it is to use an analogy as tired as “Uber”, it’s rather fitting. Here it is, in addressing the “why use private” question:

Think of conventional bank funding as a bus and private lending as an Uber—both means of transport but both very unique.

Conventional bank lending: The bus we all know:

  • Slow

  • Governed by a set time table and long waiting times

  • Multiple stops along the way

  • “One size fits all” approach

  • Minimal flexibility with fixed and rigid routes

It’s cheap and at the end you may be late, you may be disgruntled, but it got you to your destination. Very similar to the bank experience: cheap, regimented, slow, inflexible—but works. 

Private lending: The innovative “Uber”-like experience: 

  • Fast

  • On-demand

  • No stops along the way

  • Bespoke routes

  • Direct route based on advance mapping technology

Private lending provides the quickest bespoke route, with a known cost, privacy, water, air-conditioning and no stopping. It’s a premium but you are delivered to the front door of where you needed to be without delay, on time and refreshed. A characterisation of the experience with the right private lender and private lending solution.

Horses for courses


Uber grew out of a frustration with consumers around the failure of conventional modes of transport (taxis and buses in particular) to adapt to innovative technologies and the demands of riders.

Whilst Uber was celebrated by consumers, conventional transport industries were terrified by the rapid adoption by riders.

Much to everybody’s surprise, there was no “doom” of the taxi or bus industries.

Rather, the market matured and those wanting an Uber experience were prepared to pay a premium for the additional benefits of an Uber, as compared to a bus or a taxi.

The markets did not converge, nor did they die—the market simply divided and two new markets emerged; one for conventional “old school” transport and one for “contemporary” transport.

In a similar story, property developers have been figuratively screaming at the conventional banks for years to adapt to a changing landscape and offer lending products that suit.

Developers need:

  • Higher leverage

  • Lower or no presales

  • Fast approvals

  • Fast progress payments

  • Flexible lending terms

In a similar light to Uber, private lenders identified this market and have been overwhelmingly gearing themselves up to cater to it as more-and-more developers seek out “contemporary” debt.

As the old saying goes “horses for courses”. It’s not appropriate to straight-out compare bank and private lending options.

Just like an Uber is not a taxi, a private is not a bank.

They offer different solutions for different borrowers.

Who’s who?


To any property developers reading this, the question may arise: Would your projects potentially be suited to private debt solutions?

Here are some questions to consider:

Leverage

  • Do I want to tip in less equity?

  • Do I want a higher return on equity (RoE)?

Presales

  • Do I want to take the risk of selling at a discount to achieve presale hurdles?

  • Do I want to spend money, time and effort on marketing, display suites and staff?

  • Do I want to maintain holding costs for an extended period of time to satisfy presale hurdles? Think land tax, interest on the land etc

  • Do I really want a financier dictating my marketing and sales decisions?

  • Do I want a financier dictating what a “qualifying” presale is?

Timing

  • Do I really want to wait 3, 6 or 12 months for a bank to consider, review and likely knock back my application?

  • Do I want my progress claims to be assessed with speed and flexibility?

  • Do I want to be in more projects, quicker and with less equity down?

Costs

  • When adding up the discounted presale rates, the holding costs and the cost of more equity down—is private lending really the “expensive” option?

  • Is there more to finance costs than just the interest rate alone?

  • What’s more important—project profit as a dollar sum, or RoE and internal rate of return (IRR)?

  • What relationship does speed have with true profit? 

It’s worth a look


If you’re a property developer and want to learn more, it’s always worthwhile asking some questions to those in the know.

The team at Private Lending Brokers specialise in connecting property developers with reliable private lenders and welcome your enquiries.



The Urban Developer is proud to partner with Private Lending Brokers to deliver this article to you. In doing so, we can continue to publish our daily news, information, insights and opinion to you, our valued readers.




OtherAustraliaOther
AUTHOR
Partner Content
More articles by this author
ADVERTISEMENT
TOP STORIES
Traders in purple Northsea Wollongong EDM
Exclusive

Affordable Housing Bonus Drives Mixed-Tenure Momentum

Clare Burnett
6 Min
Exclusive

Industry Stoush Looms Over Construction Code Pause

Patrick Lau
4 Min
Exclusive

New Wave of Capital Washes Over Evolving Surf Park Sector

Phil Bartsch
11 Min
North Sydney TUD Plus HERO
Exclusive

NSW Housing Fix Tips North Sydney into New Era

Vanessa Croll
7 Min
 GemLife site Currumbin Waters EDM
Exclusive

Pop-Out Apartments Power GemLife’s $450m Vertical Experiment

Clare Burnett
6 Min
View All >
Billbergia Legacy HDA
Residential

Two 60-Storey MacPark Towers Fast-Tracked

Clare Burnett
Kincrest The Osment Prahran HERO
Development

Kincrest Breaks Ground on its $100m Prahran Luxury Project

Leon Della Bosca
Broadbeach 38-40 Australia Avenue DA Approval render hero
Development

Tripling Down on Gold Coast Tower Plans Pays Dividends

Phil Bartsch
The upscaled Broadbeach proposal has been given the green light with an uplift in the development yield from 31 to 96 ap…
LATEST
Billbergia Legacy HDA
Residential

Two 60-Storey MacPark Towers Fast-Tracked

Clare Burnett
3 Min
Kincrest The Osment Prahran HERO
Development

Kincrest Breaks Ground on its $100m Prahran Luxury Project

Leon Della Bosca
4 Min
Broadbeach 38-40 Australia Avenue DA Approval render hero
Development

Tripling Down on Gold Coast Tower Plans Pays Dividends

Phil Bartsch
2 Min
Traders in purple Northsea Wollongong EDM
Exclusive

Affordable Housing Bonus Drives Mixed-Tenure Momentum

Clare Burnett
6 Min
View All >
ADVERTISEMENT
Article originally posted at: https://www.theurbandeveloper.com/articles/private-lending-unlocks-faster-project-timelines