Position Property Builds on 25 Years in SEQ
Position Property, one of South-East Queensland’s most established project marketing and advisory firms, has unveiled a refreshed brand identity for 2026, reinforcing its commitment to genuine, strategic service in a market where trust and transparency are critical.
Founded in 1999 by Richard Lawrence, Position Property has spent more than 25 years guiding developers and buyers through dynamic residential cycles, building a reputation grounded in integrity, experience and long-term partnerships.
“Our 25-plus years of experience approaching 16,000 properties sold brings a depth of market understanding that can’t be replicated quickly,” Lawrence said.
“For developer clients, that translates into smarter decisions from the outset — from site selection and product mix to feasibility, market positioning and connecting projects with the right buyers. Early involvement drives stronger outcomes.”
Relationships founded in trust
While widely recognised for project marketing, Lawrence says the firm’s value extends well beyond sales.
“We’re more than a project marketer,” he said. “We provide strategic guidance to developers shaping communities and to buyers making significant financial decisions.”
This broader remit is reflected in Position Property’s Advisory offering. Working collaboratively as an extension of developer teams, the firm ensures developments are future-proofed and risk is reduced while maximising saleability through expert insights into market dynamics, product positioning and buyer behaviour.
Insights that inform future development
Leveraging real-time market intelligence, the firm uses current demand trends and pricing depth to inform future development plans.
With decades of experience across South-East Queensland, Position Property identifies where genuine opportunity and market depth exist, ensuring projects align with real buyer demand.
This approach has resulted in more than 80 per cent of developer clients returning to work with Position over 10 to 20 years.
With expertise across a range of boutique and masterplanned apartments, townhomes and luxury new house builds, Position’s off-plan expertise is broad ranging.
“That level of repeat business reflects the trust we’ve built,” Lawrence said. “Our clients know that engaging us early adds value across the entire development lifecycle.”
“This refresh reinforces who we are—experienced, genuine and focused on delivering strategic outcomes. Our approach is holistic, not transactional.”
Looking ahead: SEQ and Brisbane 2032
With the Brisbane 2032 Olympic Games approaching, Lawrence believes South-East Queensland is entering a defining growth phase.
“Infrastructure investment, population growth and global attention are accelerating,” he said. “The Olympics will further cement SEQ as a world-class destination. Developers who plan strategically now will be best positioned.”
“The next decade will be pivotal, and Position Property is ready to help shape the projects that define this region.”
“SEQ has grown to represent an amalgamated region, and our geographic project coverage now reflects this, extending from Moreton Bay, to Brisbane, Redlands Shire and Northern Gold Coast regions.”
Talk to Position first
“For any developer preparing a new development proposal, I strongly recommend speaking with us before lodging your next Development Application,” Lawrence said.
“Understanding how the market will respond early can materially influence success and improve efficiencies. In an ever-changing environment, those who play the market conditions best, win.”
The Urban Developer is proud to partner with Position Property to deliver this article to you. In doing so, we can continue to publish our daily news, information, insights and opinion to you, our valued readers.
