International visitors are due to return in droves to Australia this year but is our hotel industry ready for it?
Reliant on international tourism, and to a lesser degree immigration, Australian hotels took a big hit during Covid and have only just started to bounce back in the past 12 months.
But we should expect a boom this year as international traveller numbers ramp up, with expectations from Tourism Research Australia that by 2028 Australia will have 1.9 million visitors from China alone—that’s one in six international arrivals.
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