Growland’s Victoria Square Wins Top Award


Growland’s Victoria Square Stage One has won the High-Density Development (greater than 10 storeys) at the UDIA Victoria 2021 Awards for Excellence.

The mixed-use development by Growland comprise six high-rise towers with 1039 apartments, as well as 4000sq m of commercial and retail space, set to make an architectural statement in Footscray.

Offering an exceptionally high quality, luxurious product, the team behind Victoria Square strives to elevate the standards of living for its residents, a spokesperson said.

“Victoria Square is a result of collaborations with acclaimed industry experts who together, worked towards delivering architectural and design excellence,” they said.

“The development embodies Growland’s commitment to carefully consider developments that improve the fabric of a suburb and elevates the quality of life for its residents.

▲ The view from one of the Victoria Square penthouses.

This approach to Victoria Square included Growland’s desire to celebrate a sense of ownership and belongings to a place which inspired the architectural direction of Victoria Square, the spokesperson said.

“The spirit of Footscray and the contour of the Maribyrnong river is evident in the design of the towers, as fluid planar shapes reflect the surrounding bay and river context.

▲ Inside Victoria Square’s lobby.

“The inspiration from Footscray flows seamlessly from the external to the internal, with the lobby an echo of Footscray’s historical wharf, featuring a rhythmic pattern fin run across the wall.”

Growland continues this flow by incorporating aspects of Victoria Square’s surroundings and achieving interior balance between the rich history of Footscray and the contemporary urban scene that evoke liveliness.

▲ The running track, pool and meeting room at Victoria Square stage one.

“Residents of Victoria Square can enjoy access to amenities that promote health and lifestyle balance, a priority for this project,” the spokesperson said.

“Facilities such as Australia’s first Olympic-sized aerial outdoor track, more than 2000sq m of landscaped terrace, a heated indoor pool, private dining, theatre room, games room and library, are available for use by residents.

Growland chief executive Ronald Chan outlined the commitment behind every development, saying “Growland commits to improving the quality of life of our residents through responsible property development practices”.

“Victoria Square is the perfect case of our commitment to delivering homes with timeless value—this project sees an elevation in the benchmark of residential living and enriches its location within the in-demand suburb of Footscray.”

Growland is a developer that delivers on its promises, building innovative communities across Australia.  Growland’s approach to creating considered developments that improve both the fabric of a suburb, and quality of life for its residents, is evidenced by the popularity of our completed and current projects.

Collaborating with award-winning industry experts to deliver architecturally-striking built environments that complement their surrounding communities, we continually raise the benchmark for residential living and master planned communities, and craft apartments and homes with timeless value.

The Urban Developer is proud to partner with Growland to deliver this article to you. In doing so, we can continue to publish our daily news, information, insights and opinion to you, our valued readers.

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