Tailored Project Design the Key to Luxeland Group Success

Luxeland Group was founded by Australian-Chinese entrepreneurs Diana Ren and Tony Zong.

It was a natural step for the partners, having managed building, property sales and asset management businesses across their respective careers.

The company’s first Australian project, Koi, in Sydney’s Burwood is almost entirely sold, with construction on track for a mid-2019 completion.

Like all Luxeland developments, it delivers an exceptional lifestyle offering focused on the ultimate in convenience and comfort.

Luxeland’s diverse mix of developments, which include residential apartments, house and land estates, commercial and retail and seniors living, are linked by their carefully considered tailoring to suit each market.

For its foray into luxury living, Luxeland Group chose award-winning UK architecture firm Grimshaw Architects for its latest development in Sydney’s Waterloo.

Luxeland Group’s extraordinary $55 million boutique mixed-use Waterloo development, Alula, launches to the public soon and its world-class design aims to exceed the expectations of Sydney’s high-end buyers.

Designed by globally-renowned Grimshaw Architects, the small development features an internal oasis wrapped in eco-friendly materials that draw in fresh air and sunlight into every luxury residence.

Lush interior courtyards will create unparalleled comfort and peace for the lucky few to live at Alula while a string of ground-level retail, dining and transport options put lavish amenities at residents’ doorstep.

“Grimshaw has a distinguished reputation in the international community and is highly selective about the projects they work on,” Ren said.

“You’ll also see their commitment to sustainable design throughout Alula – the design is particularly innovative in its ecological features, dedication to the wellbeing of residents and the inspiration it draws from nature.”

Luxeland is committed to Australia’s property market and will focus on maintaining a healthy pipeline of high-quality homes in NSW while also seeking opportunities for expansion interstate.

“The current property market is giving investors and buyers some much needed breathing time,” Zong said.

“We’ve seen strong price growth and sales results over the past few years, but it’s definitely important to give the market an opportunity to adjust itself back to a normal growth rate.

“We have great confidence that high quality projects will stand out and continue to attract potential purchasers…”

“We believe focussing on the communities we’re building for and delivering exceptionally tailored designs that make residents lives easier and more comfortable is the key to success in any market,” Zong said.

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