Mirvac and DisplaySweet: Decade of Innovation in Property Sales Tech

During the past decade, Mirvac and DisplaySweet have quietly revolutionised the way Australia buys and leases property.

Their enduring partnership has delivered some of the most compelling, tech-enabled sales experiences in the country, raising the bar for off-the-plan developments and redefining what buyers now expect.

Whether it’s immersive LED walls, interactive 3D models or remote digital presentations, DisplaySweet’s technology empowers Mirvac to bring its boldest visions to life.

Together, they’ve created unforgettable sales journeys—ones that spark imagination, deepen engagement, and drive decision-making long before construction begins.

From Sydney to Melbourne, and Perth to Brisbane, the partnership spans more than 40 landmark projects, each tailored with DisplaySweet’s adaptable technology.

Whether launching luxury towers, commercial buildings or expansive masterplan communities, Mirvac leverages a curated mix of tools to match the ambition, scale and audience of each development.

In communities such as Cobbitty and The Village, buyers explore future neighbourhoods through Interactive Masterplans and the Presenter App—making big-picture decisions feel intuitive and exciting.

Meanwhile, at high-end projects such as The Eastbourne, Ador Burswood and Harbourside, the experience mirrors the prestige of the product: premium, polished, and profoundly immersive.

A recent example of the partnership at work is Mirvac’s Harbourside Residences, a centrepiece of Sydney’s $2-billion Darling Harbour revitalisation, which achieved an extraordinary $600 million in pre-sales within 24 hours of its second release.

“The relationship between DisplaySweet and Mirvac is built on a shared commitment to innovation and excellence,” DisplaySweet co-founder and co-chief executive John Paige said.

“Together, we’ve pioneered a new standard for off-the-plan property sales and leasing in Australia — where technology doesn’t just support the process; it leads it.”

This success lies in DisplaySweet’s ability to flex across market segments; from first-home buyers in communities such as Smiths Lane and Olivine, to high-end downsizers at The Frederick, leading office tenants at Harbourside and discerning renters in Mirvac’s build-to-rent portfolio.

Whether the buyer is investing, upgrading, or renting in a premium build-to-rent environment or workspace, the sales platform and on-brand content ensure Mirvac teams deliver with consistency, confidence, and an experience that resonates.

As Mirvac continues to reimagine Australian cities, DisplaySweet remains a vital part of that journey. From coast to coast, our proptech is driving performance, ensuring every launch is not just beautiful but built to convert.

Standout projects that have defined this decade-long partnership include:

NSW

• Cobbitty, Cobbitty

• Everdene, Mulgoa

• Harbourside, Sydney

• Highforest, West Pennant Hills

• NINE, Willoughby

• The Frederick, Green Square

• The Langlee, Waverly

• The Village, Menangle

• Riverlands, Milperra
  

Victoria

• Olivine, Donnybrook

• Prince and Parade, Brunswick

• Smiths Lane, Clyde North

• The Albertine, Albert Park

• The Eastbourne, East Melbourne

• The Fabric, Altona North

• Trielle, Yarra’s Edge

• Tullamore, Doncaster

• Waverly Park, Mulgrave
  

Queensland

• Everleigh, Greenbank

• Hydeberry, Rochedale

• Quay, Newstead

Western Australia

• Ador Burswood, Perth

 From masterplanned communities to landmark apartment and office towers, DisplaySweet powers the experiences that engage buyers and accelerate sales and leasing.

Discover why Australia’s leading developers, including Mirvac, trust DisplaySweet to redefine how property is bought, sold, and leased. Visit www.displaysweet.com.

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