The Urban Developer
AdvertiseEventsWebinarsUrbanity
Industry Excellence
Urban Leader
Sign In
Membership
Latest
Menu
Location
Sector
Category
Content
Type
Newsletters
Urban Leader Awards Logos RGB White
NOMINATIONS CLOSE SEPTEMBER 12 RECOGNISING THE INDIVIDUALS BEHIND THE PROJECTS
NOMINATIONS CLOSING SEPTEMBER 12 URBAN LEADER AWARDS
LEARN MOREDETAILS
TheUrbanDeveloper
Follow
About
About Us
Membership
Awards
Events
Webinars
Listings
Resources
Terms & Conditions
Commenting Policy
Privacy Policy
Republishing Guidelines
Editorial Charter
Complaints Handling Policy
Contact
General Enquiries
Advertise
Contribution Enquiry
Project Submission
Membership Enquiry
Newsletter
Stay up to date and with the latest news, projects, deals and features.
Subscribe
ADVERTISEMENT
SHARE
7
print
Print
Sponsored ContentPartner ContentThu 19 Aug 21

Brisbane Apartment Design Reflects Changing Times

47e4da0b-2480-48dd-bb1e-ff6022ad32d3

A surge in owner occupier apartment buyers in prime Brisbane suburbs has triggered a dramatic shift in design outcomes as developers with vision respond to changing customer needs.

Award-winning project marketing and advisory group Position Property has played a leading role in the transition, shaping the design of a range of new projects across the inner city.

Recent examples include the now sold-out Montague & Ferry Residences at West End and the newly launched Aviary Residences in the heart of Toowong.

Position Property director Richard Lawrence said Aviary was an excellent example of a developer, architect and project marketing agency working together to deliver a new style of Brisbane apartment living.

Lawrence said the collaboration between Position Property, the State Development Corporation and Nettletontribe Architects had produced a diverse mix of apartment types suitable for different households and lifestyles in a building of just 141 apartments, and boutique by inner city standards.

▲ Position Property's Aviary Residences includes a 20m infinity edged rooftop pool.


“This owner-occupier approach to design is immediately evident at Aviary, which features 18 different floor plan designs,” he said.

Buyers can choose from 12 luxury sky villas, 14 three-bedroom plus multi-purpose room apartments, and a range of different one-, two- and three-bedroom designs.

Extra features include multi-purpose rooms, convenient study nooks, large private balconies, floor-to-ceiling glazing and top-quality fixtures and finishes. Many apartments offer exceptional river, city or mountain views.

“It is rare for a single project to provide so many different options for owner occupiers and across such a wide range of demographics, but this is the future of modern Brisbane apartment living,” Lawrence said.

Located 4km from the Brisbane CBD, Aviary Residences also offers a mixed-use precinct with dining, cinemas, fresh food, health services and job opportunities on the doorstep.

World-class resident-only amenity will include a 20m infinity edge pool, private garden lounge and dining alcoves, indoor-outdoor library, media room and exclusive resident lounge.

▲ Many apartments offer exceptional river, city or mountain views.


“Getting the apartment design right is only half the story when it comes to appealing to discerning owner occupier buyers,” Lawrence said.

“Many future residents of Aviary will be making their first move into apartment living and have a long list of features they require to achieve new lifestyle goals.

“The most successful developments we take to market result from early collaboration with our team to make sure what’s being created is closely aligned to this fast-growing apartment buyer segment.

“It comes down to a simple philosophy that if you build it right, they will come.”

Position Property is Brisbane’s leading project marketer. With more than 21 years’ experience in the Brisbane property market and achieving over $500million in sales last financial year, including selling out 14 projects since the start of 2021.


The Urban Developer is proud to partner with Position Property to deliver this article to you. In doing so, we can continue to publish our daily news, information, insights and opinion to you, our valued readers.

OtherAustraliaBrisbaneProject
AUTHOR
Partner Content
More articles by this author
ADVERTISEMENT
TOP STORIES
Stockland bumps up its apartment pipeline in melbourne and sydney
Exclusive

Stockland Re-Enters Density in $5bn Apartment Play

Renee McKeown
4 Min
Woolloongabba Precinct Vulture St
Exclusive

Brisbane Developer in Cross River Rail Compensation Tussle

Clare Burnett
4 Min
The Mondrian Gold Coast hotel's food and beverage is driving profits
Exclusive

Touch, Taste, Theatre: What’s Driving Mondrian’s Success

Renee McKeown
6 Min
Fortis’ display suites are designed as brand environments first, with tactile details and curated design to build buyer confidence before project specifics.
Exclusive

Relevant or Redundant: Will Tech Kill Display Suites?

Vanessa Croll
7 Min
Exclusive

Missing Heart: Why The Gold Coast Needs a CBD

Phil Bartsch
7 Min
View All >
JQZ Parramatta EDM
Residential

JQZ Plots 10-Storey Addition to Parramatta ‘Auto Alley’ Plans

Clare Burnett
South Melbourne social housing precinct
Affordable & Social Housing

South Melbourne Housing Precinct Revamp Takes Next Step

Leon Della Bosca
Stockland bumps up its apartment pipeline in melbourne and sydney
Exclusive

Stockland Re-Enters Density in $5bn Apartment Play

Renee McKeown
The property giant’s strategic shift to higher density is in full flight as details of two landmark projects are made pu…
LATEST
JQZ Parramatta EDM
Residential

JQZ Plots 10-Storey Addition to Parramatta ‘Auto Alley’ Plans

Clare Burnett
3 Min
South Melbourne social housing precinct
Affordable & Social Housing

South Melbourne Housing Precinct Revamp Takes Next Step

Leon Della Bosca
2 Min
Stockland bumps up its apartment pipeline in melbourne and sydney
Exclusive

Stockland Re-Enters Density in $5bn Apartment Play

Renee McKeown
4 Min
Aerial view of Caboolture and Bruce highway to Brisbane with Bribie Island Road crossing, Queensland, Australia
Policy

Queensland’s $2bn Push Opens New Housing Front

Vanessa Croll
2 Min
View All >
ADVERTISEMENT
Article originally posted at: https://www.theurbandeveloper.com/articles/brisbane-apartment-tower-aviary-residences-position-property