A surge in owner occupier apartment buyers in prime Brisbane suburbs has triggered a dramatic shift in design outcomes as developers with vision respond to changing customer needs.
Award-winning project marketing and advisory group Position Property has played a leading role in the transition, shaping the design of a range of new projects across the inner city.
Recent examples include the now sold-out Montague & Ferry Residences at West End and the newly launched Aviary Residences in the heart of Toowong.
Position Property director Richard Lawrence said Aviary was an excellent example of a developer, architect and project marketing agency working together to deliver a new style of Brisbane apartment living.
Lawrence said the collaboration between Position Property, the State Development Corporation and Nettletontribe Architects had produced a diverse mix of apartment types suitable for different households and lifestyles in a building of just 141 apartments, and boutique by inner city standards.
“This owner-occupier approach to design is immediately evident at Aviary, which features 18 different floor plan designs,” he said.
Buyers can choose from 12 luxury sky villas, 14 three-bedroom plus multi-purpose room apartments, and a range of different one-, two- and three-bedroom designs.
Extra features include multi-purpose rooms, convenient study nooks, large private balconies, floor-to-ceiling glazing and top-quality fixtures and finishes. Many apartments offer exceptional river, city or mountain views.
“It is rare for a single project to provide so many different options for owner occupiers and across such a wide range of demographics, but this is the future of modern Brisbane apartment living,” Lawrence said.
Located 4km from the Brisbane CBD, Aviary Residences also offers a mixed-use precinct with dining, cinemas, fresh food, health services and job opportunities on the doorstep.
World-class resident-only amenity will include a 20m infinity edge pool, private garden lounge and dining alcoves, indoor-outdoor library, media room and exclusive resident lounge.
“Getting the apartment design right is only half the story when it comes to appealing to discerning owner occupier buyers,” Lawrence said.
“Many future residents of Aviary will be making their first move into apartment living and have a long list of features they require to achieve new lifestyle goals.
“The most successful developments we take to market result from early collaboration with our team to make sure what’s being created is closely aligned to this fast-growing apartment buyer segment.
“It comes down to a simple philosophy that if you build it right, they will come.”
Position Property is Brisbane’s leading project marketer. With more than 21 years’ experience in the Brisbane property market and achieving over $500million in sales last financial year, including selling out 14 projects since the start of 2021.
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