Beulah Lifts Covers on Fitzroy Apartment Project

High-profile developer Beulah has filed plans for an eight-storey residential project in Melbourne’s Fitzroy. 

Planned for the 1200sq m site at 430-434 George Street in the city’s inner north-east are 44 apartments plus two retail spaces on the ground floor.

Breathe Architecture has designed the proposal now before the Yarra City Council that includes rooftop solar and rainwater harvesting for the fossil-fuel-free building. 

There would also be a bicycle hub and repair station with 49 bicycle storage spaces, a fern garden, and two basement levels with parking spaces, car-share vehicles and electric-vehicle charging stations.

The project would have a three-storey brick podium with recessed levels above the podium and external terrace areas.

A historically significant bluestone wall and laneway would be retained and integrated to create a vehicle and cycle entry on Rose Street. 

▲ A render of the Fitzroy project filed by Beulah.

The site now holds a single-storey brick building and a single-storey warehouse. 

CoreLogic property records show the site was last sold for $12.2 million in September, 2021 with settlement in March of the next year.

It is expected to have an end value of $85 million.

Beulah’s other projects in Melbourne’s inner north include a townhouse project, Brunswick Established, and The Wilds at Northcote, which is due to be completed next year. 

The developer is also working on its landmark Sth Bnk in Melbourne’s Southbank. which is being built by Multiplex.