[+] Sell-Out Strategy: Tessa Group’s $55m Brisbane Townhouse Project

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Brisbane developer Tessa Group has recently achieved a $55-million sell-out of a boutique townhouse project in Brisbane’s inner north.

In this TUD+ Briefing, managing director Brendan Tutt takes us behind the deal for the sought-after development, which sold to a mix of owner-occupiers and investors in less than a month.

This TUD+ Briefing covers:

—the vision for The Orchard at Arana Hills

—the timing of the acquisition and outlook for Brisbane residential

—the change in scheme to meet the market and delivery timeline

—the strategy behind selling $55 million in stock within a month

—design features of the project that resonated most with buyers

—the co-ordination of local and interstate purchasers.

You are currently experiencing The Urban Developer Plus (TUD+), our premium membership for property professionals.

From $29 per month, you will receive access to exclusive news, analysis, features and webinars designed to help you make more informed property decisions.

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Article originally posted at: https://www.theurbandeveloper.com/articles/tessa-group-the-orchards