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Schwartz Plans 8-Storey HQ at Collingwood Pub

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Morry Schwartz is mixing publishing and development in an 8-storey media headquarters planned for Collingwood’s British Crown Hotel.

The mixed-use building will become the headquarters of Schwartz Media with retail on the ground floor within the refurbished pub and offices in the upper six levels.

The plans are due to go before the Victorian Civil and Administrative Tribunal on 12 October after the City of Yarra failed to determine the application in the prescribed amount of time.

The building will be constructed out of mass timber and covered in an environmental screen to create the “green home” for staff publishing imprints including The Saturday Paper, The Monthly, Quarterly Essay and books under the Black Inc. label.

Schwartz also has deep ties to property development through his family, as well as founding development company Pan Urban.

The building at 14-18 Smith Street was purchased in August 2019 for $5.67 million after spending six months on the market.

The area has been hot for investors and property developers, with the Aesop Headquarters at 25 Smith Street, Fitzroy sold to private investors for around $7.8million last week through CBRE.

▲ The nearby Aesop Headquarters at 25 Smith Street, Fitzroy is part of a larger strip of retail strip precincts underpinned by on-going developments according to CBRE's Rorey James.
▲ The nearby Aesop Headquarters at 25 Smith Street, Fitzroy is part of a larger strip of retail developments underpinned by on-going developments according to CBRE's Rorey James.


Pellicano Group is also pursuing the 13-level Fitzroy Tower at 207 Victoria Parade, and Gurner is developing a new $280 million residential and retail project, Victoria and Vine, across an entire block in Collingwood.

Schwartz lodged the application for the Denton Corker Marshall-designed building at 14-18 Smith Street in February.

According to the application, the office tower “floats” above the old building, “emphasising the separation between old and new” with vertical batons or “sticks” around the outside.

There will also be 17 basement car parks, two automatic car stackers, electric car charger points, and 44 bicycle parking spaces.

Meanwhile, the 170-year-old heritage façade of the British Crown Hotel will be restored with grey paint and the inside will be transformed into 202sq m of retail, a lobby and end-of-trip facilities.

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Article originally posted at: https://www.theurbandeveloper.com/articles/schwartz-plans-8-storey-hq-at-british-crown