Pradella Propels $1bn West End Masterplan with ‘Foodie’ Precinct


Brisbane-based Pradella Group has revealed plans for a new $175 million “foodies” market and residences in West End, moving a step closer to its $1 billion vision for the development-heavy precinct.

The Montague Road shopping, dining, office and residential precinct will be anchored by a full-line Woolworths, offering 15 specialty retail and a 1,200sq m landscaped public plaza.

Montague Residences will consist of two residential towers comprising 181 apartments, while the commercial component will offer 1311sq m of office space.

Pradella project director Brett Lentz told The Urban Developer the precinct was approved as part of Brisbane City Council’s Better Brisbane Initiative, as the company realises their broader vision of a $1 billion Riverside West End community.

“The vision for Riverside West End is to create a vibrant walkable community that has a distinct village atmosphere and contains a mix of apartment options, convenience shopping, dining and entertainment options and services set against the backdrop of the Brisbane River,” Lentz said.

Tondara Lane will be extended allowing for community pop-up spaces and a 200sq m public art piece.

Montague Markets and Residences signify Pradella’s fourteenth project in West End, with construction set to begin late this year.

Related: Proposal Submitted for ‘Subtropical’ Apartment Tower in West End

Construction of Pradella’s fourteenth West End project is expected to begin late 2018
Construction of Pradella’s fourteenth West End project is expected to begin late 2018

West End’s transformation has been noticeable over the years – with its population surging 170 per cent since 2001 according to ABS data.

Other development news in the area includes developer R&F Property’s plans for a $500 million seven-building West End apartment project on a 1.6-hectare site running between Hockings and Donkin Streets.

Work is well under way at the $1 billion West Village project spanning a 2.6-hectare site by Japanese-developer Sekisui House.

Pradella director Kim Pradella said the Montague Markets will offer entertainment and leisure options for West End’s growing riverfront region.

“Montague Markets will be an excellent fit for West End with a market-style ambience that extends the suburb’s thriving foodie culture closer to the river,” he said.

The markets retail and dining component is expected to open to the public mid to late 2020.

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