On-demand: Project Marketing Essentials

About this event The Urban Developer proudly presents an online course that explores the fundamentals of marketing and selling a project. Attendees will learn the importance of brand identity, how to build a marketing plan and the key considerations to developing a successful sales strategy. ______________________________________________________________________________________________________ ______________________________________________________________________________________________________ COURSE OUTLINE 1. Developing a Brand Identity (20 mins) - What is a project’s brand identity? - What features of the project contribute to the identity? - What is the process for developing the brand identity? - What are the component parts of a brand identity? - How is it applied to marketing initiatives and channels? - What makes a successful project brand? - Where do developers and marketers go wrong? Presenter: Andrew Hoyne - Founder &amp; Principal, Hoyne ______________________________________________________________________________________________________ 2. Building a Marketing and Media Plan (20 mins) - What goes into a marketing budget and why? - How do you develop a media and advertising schedule? - What marketing channels should you select and why? - What are the established KPIs for each marketing channel? - How do you develop a lead and conversion funnel? - How do you leverage digital marketing, listing portals, social media, content marketing and more? Presenter: Ant Bray - Managing Director, Tomorrow Agency ______________________________________________________________________________________________________ 3. Executing your Sales Strategy (20 mins) - What defines a successful sales strategy? -What are the key phases of a sales plan? - What is the difference between retail and wholesale channels? - How do you develop incentive-based commission structures? -How do you nurture and convert leads? - What are the established KPIs for leads and conversions? - What are the emotional triggers for buyers? Presenter: Carly Cottam - Founder and CEO, Motiv Group The presentations will be followed by an interactive Q&amp;A moderated by Adam Di Marco, founder and CEO of The Urban Developer. ______________________________________________________________________________________________________ Who should attend? - Property Developers and Investors - Project Marketing professionals - Agents and Sellers - Brand Consultants - Designers and Architects - Anyone else interested in property development Disclaimer The Urban Developer cannot accept any liability or responsibility for loss occurring as a result of anyone acting or refraining from acting in reliance on any material contained in this presentation. View All On-Demand Content

Retail
Jimmy Hibbins
Thu 08 Jul 21

On-demand: Project Marketing Essentials

About this event

Get the full story.

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Contractor Payment Changes Have Victorian Developers on Back Foot

Glenn Piper’s $60m Hook Island Reboot Leads Whitsunday Awakening

RetailJimmy HibbinsThu 08 Jul 21

On-demand: Project Marketing Essentials

About this event

Get the full story.

Surprise Move Reshapes The Calile Noosa

It’ll Take Gymnastics to Deliver in this Market, Sydney Warned

From Ocean Waste to Housing Fix: Hyperion’s 3D Printing Pivot

Contractor Payment Changes Have Victorian Developers on Back Foot

Glenn Piper’s $60m Hook Island Reboot Leads Whitsunday Awakening

Behind the Deals: Brisbane CBD & Metropolitan Market Q1-26 Transactions

Sydney Olympic Park Master Plan 2050

In conversation with Paul Salter | Managing Director, Salter Brothers

2026 Hotel Developer Summit | Panel | Nigel Greenaway & Letitia Vitale

Fortis’s Fourth Brisbane Project Approved at New Farm

Catholic Church Brings East Melbourne Offices to Market

Axed Contractor Rejects Sydney Airport Megaproject Report Accusations

Surprise Move Reshapes The Calile Noosa

Adelaide Developer Symposium

Urbanity-26 Conference

The Urban Developer Awards for Industry Excellence

Surprise Move Reshapes The Calile Noosa

It’ll Take Gymnastics to Deliver in this Market, Sydney Warned

From Ocean Waste to Housing Fix: Hyperion’s 3D Printing Pivot

Contractor Payment Changes Have Victorian Developers on Back Foot

Glenn Piper’s $60m Hook Island Reboot Leads Whitsunday Awakening

Retail
Jimmy Hibbins
Thu 08 Jul 21