On-demand: Project Marketing Essentials

About this event The Urban Developer proudly presents an online course that explores the fundamentals of marketing and selling a project. Attendees will learn the importance of brand identity, how to build a marketing plan and the key considerations to developing a successful sales strategy. ______________________________________________________________________________________________________ ______________________________________________________________________________________________________ COURSE OUTLINE 1. Developing a Brand Identity (20 mins) - What is a project’s brand identity? - What features of the project contribute to the identity? - What is the process for developing the brand identity? - What are the component parts of a brand identity? - How is it applied to marketing initiatives and channels? - What makes a successful project brand? - Where do developers and marketers go wrong? Presenter: Andrew Hoyne - Founder &amp; Principal, Hoyne ______________________________________________________________________________________________________ 2. Building a Marketing and Media Plan (20 mins) - What goes into a marketing budget and why? - How do you develop a media and advertising schedule? - What marketing channels should you select and why? - What are the established KPIs for each marketing channel? - How do you develop a lead and conversion funnel? - How do you leverage digital marketing, listing portals, social media, content marketing and more? Presenter: Ant Bray - Managing Director, Tomorrow Agency ______________________________________________________________________________________________________ 3. Executing your Sales Strategy (20 mins) - What defines a successful sales strategy? -What are the key phases of a sales plan? - What is the difference between retail and wholesale channels? - How do you develop incentive-based commission structures? -How do you nurture and convert leads? - What are the established KPIs for leads and conversions? - What are the emotional triggers for buyers? Presenter: Carly Cottam - Founder and CEO, Motiv Group The presentations will be followed by an interactive Q&amp;A moderated by Adam Di Marco, founder and CEO of The Urban Developer. ______________________________________________________________________________________________________ Who should attend? - Property Developers and Investors - Project Marketing professionals - Agents and Sellers - Brand Consultants - Designers and Architects - Anyone else interested in property development Disclaimer The Urban Developer cannot accept any liability or responsibility for loss occurring as a result of anyone acting or refraining from acting in reliance on any material contained in this presentation. View All On-Demand Content

On-demand: Project Marketing Essentials

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