Little Projects' Malvern East Lifestyle Development Approved


Melbourne's Little Projects has received approval for its Malvern East apartment project – a new premium lifestyle development that will transform the city’s former Dairy Bell manufacturing site.

In a prominent position on the corner of Belgrave and Waverley roads in Malvern East, the north-facing corner site will feature 132 contemporary one-, two- and three-bedroom apartments in a softly curved building that embraces the surrounding greenery.

The closure of the former Dairy Bell manufacturing plant and store and subsequent sale of the business in 2015 was the end of an era for many Victorians, who grew up enjoying the iconic ice cream brand.

Little Projects Development Director Leighton Pyke says the design-led project is a collaboration between some of the industry’s best and will result in a stunning architectural residential address.

His team bought the southeast Melbourne site in 2015 and has spent more than 12 months working on a low-rise design that will positively benefit Malvern East’s community.

The $100 million project will include extensive landscaping, seven ground floor retail opportunities and will take full advantage of its prominent location within three minutes’ walk of East Malvern train station, opposite a park and near Chadstone Shopping Centre and Melbourne’s major arterial roads.

“The redevelopment of the former Dairy Bell site has been carefully considered by our team from both a community and design perspective,” Mr Pyke said.

“As well as being in a desirable location, with mostly north-facing apartments, this new lifestyle community will activate the streetscape and deliver refined amenities that will cement this development as the place where people want to live.”

Inspired by the surrounding greenery of the neighbouring parklands, the project will have a significant focus on landscaping and deliver an architectural statement that allows maximum light and aspect into each floor.
The project has been designed by Alfred De Bruin from Adeb Architects in collaboration with award-winning studio SJB Architects and will offer a diverse range of product with no typical layouts.

The design features a distinct curvilinear façade with the upper levels set back to allow for generous terraces that follow the soft curves of the form. Wide curved internal corridors reflect the curvilinear feature of the design and have been configured to maximise the outlook and natural light conditions. Spacious garden and courtyard apartments will open out to a Jack Merlo-designed landscaped garden, which will feature breakout areas and lush greenery ideally suited to Melbourne’s climate.

Entry to the building will be via an elegant entrance lobby, which will expand into a luxurious lounge area for residents and their guests. There will be a rooftop terrace, with alfresco dining and barbecue facilities, a gymnasium and central garden.

As one of Melbourne’s leading private property developers, Little Projects has established a reputation for partnering with the best designers and builders. These partnerships have resulted in multiple benchmark and award-winning projects that feature iconic living and working spaces.

Malvern East will be Little Projects’ third residential launch in 2016 following the success of Dux Richmond Hill on Bridge Road in Richmond and Grace Victoria Quarter in Auckland, New Zealand.


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