Gurner Group and Qualitas have filed plans for the third stage of the $3.75-billion transformation of Melbourne’s historic Jam Factory, revealing a redesign that replaces the previously approved commercial tower with sculptural ‘fluted’ towers rising from the heritage facade.

The revised masterplan for the Chapel Street site at South Yarra is the third and final stage of what the developers describe as a “world-class precinct” anchored by a new Village Cinemas flagship and a north-facing public piazza spanning more than 1600 square metres.

Project manager Matt Cox said the “reimagining” of the former commerical tower fronting Chapel Street was designed by global architecture firm Skidmore, Owings & Merrill, in collaboration with Buchan and the Gurner Design House.