‘Beyonce Tower’ Builder Appointed

Singapore’s Fragrance Group has announced that the company’s subsidiary, Fragrance VIC-MEL Pty Ltd, has formally appointed construction company Brookfield Multiplex to carry out the design and construction contract for its new project, Premier Tower.

The Premier Tower – often referred to as the ‘Beyonce Tower’ for its shimmering curves – is a a skyscraper mixed-use development located at the corner of Spencer Street and Bourke Street, on the western side of the Central Business District of Melbourne.

Brookfield Multiplex Regional Managing Director Victoria Graham Cottam said the company was pleased to have been appointed to the project.

“We are delighted to be appointed to Premier Apartments, and delivering to Melbourne its first shapely apartment tower. We look forward to the challenge but we have a strong track record of delivering high-rise residential towers within the constrained CBD environment,” Graham Cottam said.

Premier Tower will be a unique 78-level residential tower, distinguished in both form and expression, by providing a captivating and inspired curved facade silhouette. Following site clearance and logistical arrangements, the construction works on site are expected to commence in the last quarter of 2016.

Premier2

Premier Tower is being pitched as a unique 78-level residential tower, distinguished by both its form and expression, notably its captivating facade silhouette. The 226m-high structure will replace the iconic but ageing Savoy Tavern on Spencer Street, according to architects Elenberg Fraser.

“We are delighted to be appointed to Premier Apartments, and delivering to Melbourne its first shapely apartment tower. We look forward to the challenge but we have a strong track record of delivering high-rise residential towers within the constrained CBD environment,” said Graham Cottam, Regional Managing Director Victoria at Brookfield Multiplex.

Melbourne Gets Beyoncé-Inspired Curves

A still from Beyonce’s Ghost video clip, which inspired the tower’s design

Fragrance purchased the site –  opposite South Cross Station – in June 2014 for $44.5 million, one week after its purchase of the 555 Collins Street site from Harry Stamoulis for $78m and is now attempting to offload the site.

 

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