The 19th century writer Stendhal said: “When we see a place and call it beautiful, really what we mean is that we can imagine being happy there”.
Built from decades of experience and a desire to create homes that are a fusion of beautiful design, functionality and quality, Amara Living is led by Managing Director, Robert Yazbek. Robert’s success in the construction and development industry has been demonstrated over 40 years, and is influenced by his intimate knowledge of Sydney’s highly desirable eastern and inner south-eastern suburbs.
Central to the operations of Amara Living is the belief that beautifully designed homes make the people who live in them happier.
For this reason, it was important to Yazbek that Amara Living’s recently released Alexandria development – Amara Alexandria – met the highest standards of design and functionality.
Amara Alexandria will see 191 apartments comprised of one, two, three and four bedrooms built over five levels.
“Inside every apartment are benefits from thoughtful planning, functionality and a design considerate of natural light, cross ventilation, a balance of indoor and outdoor space as well as privacy and storage” he said.
The building design was chosen from design competition submissions, with the winning Architect Fox Johnston unanimously chosen by the panel for it’s street presence and streetscape. The result is an inviting yet striking design which is sympathetic to, and works with the inner city environment.
Instead of greening the outside of the building, Fox Johnston has effectively turned the building inside out, providing lush green gardens, courtyards, balconies and maximum sun to each apartment from the inside, mitigating the effects of noise, pollution and traffic, and enhancing the sense of ‘place’ and community for its residents.
Said Fox Johnston Director Conrad Johnston: “The result is a sculpted, considered, and completely contemporary take on the type of traditional multi residential and multigenerational forms of residential architecture found in ancient China, Spain, India, or France, where multiple family units open inwards into a shared green central courtyard space.”
The building will activate and enliven the transitioning Alexandria area around it by providing high quality, sustainable residences that provide a visually intriguing backdrop to the local area.
Said Yazbek: “The transformation of the area – particularly through the development of former industrial land and sites into residential – is increasing the appeal of Alexandria for people wanting to live and invest in the area, but we believe that urban renewal should never be at the expense of a community’s fabric, and any development project should respect that heritage.”
Having just launched 110 apartments as stage one in February, Sam Kandil, head of project marketing NSW residential with Knight Frank, said the enquiry for Amara Alexandria started and has remained strong amongst owner occupiers and investors. He said that it was the quality of the final product – as opposed the price, that was largely influencing decision to purchase.
“Amara Alexandria is a very different residential offer to the cookie cutter projects often flooding the inner city market, with design and finishes a focus for the developer, he said.
Since the start of 2017, discerning buyers – both owner occupiers and investors are showing a renewed interest in premium inner city apartments, knowing that they will achieve both yield and capital growth on the property.
The Amara team are particularly excited by the two and three bedroom town homes within the development. These homes have their own private entry and internal garage and are perfect for those wanting to blend the feeling of an independent dwelling with the convenience of inner city apartment living”, he said
Amara Living completed the sold out 88-apartment Asper development in Rosebery in 2016, as well as other prime projects such as Mascot Square under the Atlas Construction brand.
But whether as Altas, or now Amara Living, the team has a reputation for the quality of their developments, and the calibre of their workmanship – elements which translate in to high levels of satisfaction amongst purchasers.
Amara also promises a seamless experience and an ongoing commitment to each project through its property and building management service.
Stage one is now selling. One bedroom apartments are on the market for $640,000 – $740,000, two for $1.04M – $1.2M and three bedroom apartments ranging from $1.295M – $1.395M.
The Display Suite is open Wednesday to Sunday from 1pm to 4pm at 767 Botany Road Alexandria.
Construction is scheduled to commence in July this year. Sales are through agent Knight Frank on 1800 898 429
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